EZ KOSHER GOES VIRAL

Midnight, July 26.

It’s July 26th 2016, in the midst of one of the hottest summers in recent history. Its midnight, and the summer streets of Brooklyn are quiet. But in an office in the heart of Boro Park, four men sit together having an intense discussion. To an uninformed passerby, this doesn’t seem unusual at all, but in the EZKosher office, something special is brewing. Something that is about to take the kosher world by storm, in a way that has not been done in a very long time. As their voices blend with the consistent hum of the air conditioner, and the supply of sushi is dwindling, they sense that something spectacular is about to happen.

You see, EZKosher was planning an experiment. A major advertising campaign was being planned, offering high value coupons and promotions to gain new customers and promote EZKosher. We decided to run a small test to gauge the response. Without spending a lot of money on advertising, we posted on our normal online pages and ads our offer of $50 off to each customer.

$50 off your next order

In response, we witnessed first-hand the effect of something going viral online. The few pictures and texts we wrote to announce this promotion were re-shared and re-posted tens of thousands of times. On websites, on forums, Whatsapp groups, emails, and by word of mouth. Within minutes of the first posting, visits to our site spiked twenty-fold. And during the course of the campaign, we witnessed activity twenty times the normal level, in both site visits and orders.

The Challenges

Spreading beyond our plans and even dreams presented challenges far beyond anything we imagined. These hurdles were also managed by our teams better than we could have imagined. Add to that some unexpected difficulties which happened to hit at the same time, such as a logistics manager being out due to having a baby (Mazel Tov!), and a fire at our internet provider causing the phones to go down. Our entire team rose to the challenge by figuring out solutions and chipping in what they could, and all in all we managed to get 95% of the orders out correctly.

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Notwithstanding these hiccups, we believe this campaign was a great success, moving EZKosher from a niche position into the mainstream, being talked about on social media groups, in offices, shuls, schools, and camps. We hope to leverage this exposure to bring more exciting things to you, our customer, and being better prepared and knowing what is needed.

Our Vision

EZKosher is doing something new and unique in the Kosher market. Our founders vision was to modernize the entire kosher grocery marker, bringing it online, and offering modern logistics and delivery management, all without competing with existing grocery stores. To this end, we built a marketplace where any local store can get listed, integrating with their own existing POS and inventory systems, and offering professional product photography and listings, so they can fulfill orders made online.

logos of stores

This means that this spike had to be handled not just by our technology and customer service, but also by the stores we partner with. We expanded our normal delivery slot limits, which are based on the capabilities communicated by individual stores, to the maximum possible. Even that was not enough and many customers had to choose delivery slots later in the week or couldn’t find delivery slots at their favorite stores.

Lessons Learned

We have learnt much from this experience, both on the marketing side and on the fulfillment side, and are actively implementing processes and fixes to deal with future growth. We apologize to those customers who have experienced difficulties in making their order or in reaching customer service. If you are one of them, we will make it up to you, although it might take a bit more time. Many have expressed their understanding and good wishes, and we are grateful for that. Our success is the success of everyone: stores and customers alike. Bear with us, we are moving to the future. Be part of the ride.

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An Exciting New Feature Coming To EZKOSHER: The Picking APP

Newsflash! EZKOSHER is about to reach a whole new level of efficiency and convenience! With a whole team of developers working day and night to roll out this new feature, we can say that launch time is getting really close!

I spoke to Mr. Koplowitz at EZKosher (Director of Development) to get the full scoop.

 

Leiby Koplowitz at the interview
Leiby Koplowitz at the interview

Interviewer: So what’s all this buzz we’re hearing about the Picking App? Can you explain in a few words what it is?

Mr. K.: We are very excited to finally be up to the final stages of preparing the state of the art picking-app. It is a superior marvel of technological advancement, sure to make waves in the grocery industry. We are all familiar with orders that arrive with missing items, or items differing from what we ordered. With the picking app, such frustrations will be a thing of the past.

Interviewer: Sounds like sci-fi to me! So how exactly does it work?

Mr. K.: The people in the store who are responsible for picking the order, called Pickers, will be getting sophisticated tablets loaded with this new technology. Each order will appear on the tablet, with all items categorized in logical order. For example, all refrigerated items will be grouped together, in order to make the process of loading the shopping cart more efficient. As the picker places each item in the cart, he will scan the barcode and it will have to match according to what the customer ordered. The picker will also have to verify the correct quantities with the app. No more only getting 4 yogurts when you ordered 14!

Interviewer: Wow! I can really see how this will benefit our customers. Humans are humans after all, and this app sounds like it will prevent human error. Are there any other special features in this app that you can tell me about?

Mr. K.: As a matter of fact, yes there is! When a store is out of stock of a certain item, they can either exchange it for a similar one or leave it out. In the past, this could have caused some invoice confusion. With this app, a clearly detailed description will show up in real time on the customers’ invoices. This will make our invoicing process much clearer and easier to understand for all of EZKosher’s customers! And talking about real time,  customers will soon be able to receive notice of the times their items were picked. That will give them a clearer idea of when their order will be on the way.

Interviewer: It sounds like a LOT of work went into developing this app.

Mr. K.: You bet. We have top programmers working on this for months, laboring to get each detail working just right.

Interviewer: So here’s the big question: When will this app actually be launched? I’m sure our customers are waiting with bated breath.

Mr. K.: We are B”H in the final stages of testing. We don’t have an exact ETA yet, due to the hundreds of small details that still have to be put in place, but were holding sooner rather than later. (At the very latest, it will be in less than 2 months)

Interviewer: I can’t wait to see it in action. To summarize – The picking app will:

  1. Prevent forgetting items when picking the order
  2. Prevent pickers from placing the wrong quantities of items
  3. Clear up any confusion on the invoices regarding exchanged items or items that are out of stock
  4. Updates on Order Status in real time.

We will keep you posted on any more exciting updates as we get them!

Like your Bunny Slippers? You can keep your Bunny Slippers.

And still get your shopping done.

Gone are the days of fighting traffic, finding parking and plunking your tantrumming kid into the uncomfortable metal shopping cart  while you do your shopping.

Today’s dchildrens-bunny-1-xlays you can sit in your bunny slippers and shop for random things like monogrammed socks or pet turtles. Forget about looking for those missing car keys (what, again?!) and just curl up on your couch with your laptop, smartphone or tablet.

Up until 2015, you were able to buy computers, candles, and even cars online, however if you were looking for simple kosher groceries such as gefilte fish or gherkins, you had to take off those slippers, and actually head out to the grocery  while fighting traffic and weather conditions
to shlep those items home.

Enter EZKOSHER.com. It started with one man’s brainy idea and it led to a revolution in Kosher shopping for groceries from the comfort of your home. You can now shop from a select choice of stores, depending on your location. You just press, swipe, click and then there is a knock on your door with that bulging box of bananas, bread, brisket or butter that you ordered, and you can even answer the door in your slippers if you so choose.

We serve as a marketplace for Kosher groceries. shuk1.jpgThink of the shuk in Machne Yehuda. Yes, everyone is selling the same sunflower seeds and hawking the same halva. Why do we need so many different vendors? ‘Cuz that’s the beauty of choice.

YOU can choose where to buy, YOU can choose who’s going to deliver the best value for your exact specifications. One grocery store might have a cheaper delivery rate, but the other is located just near you and will deliver quicker. You might have a hankering for herring from Gourmet Glatt, he might need to nosh on nish nosh salad from Evergreen. It’s your choice!

We are expanding every day, with new and exciting developments that are sure to rock the Kosher market. We are spreading our wings and expanding our delivery areas to cover more locations, so that wherever you may be, EZKOSHER.com will be the only name you need to remember.

I had a dream…

When I was young, I loved to imagine that a conveyor belt would ship my favorite snacks straight to my door. With a flourish, the goody I so anticipated would roll in, and I would be happily munching or licking the latest exciting treat out on the market, and be the envy of all my friends.

Oh, how I dreamed.

“But only dreamers still believe that dreams come true”

As time went on, my fantasy still lingered. I dreamed of the day when my grocery shopping for the family would be as easy as just wishing for it to come, and I would get a knock at my door and there it would be.

How I wished for it when piles of powdery snow or a torrential downpour at the most inconvenient times prevented me from heading the few blocks over to the corner grocery to buy just the most essential items. How guilty I felt when my children ate peanut butter and jelly sandwiches, yet again.

I scoffed at my childish self, who thought grocery shopping from the comfort of my home was possible. As if a conveyor belt can really stretch until my door.

Sometimes, though, it pays to dream, and not to let go. Because when your dream actually gets realized, there is an ethereal satisfaction that makes all the waiting worthwhile.

I discovered EZKOSHER.com.

The conveyor belt of my dreams is just as glamorous in real life. With supreme ease from the comfort of my couch, I pluck items from virtual shelves and it flies into my shopping cart. It even goes with a flourish, just as I anticipated for all these years!

Dedicated individuals pick my items with care, they want me to be happy and have the best experience. And then, just a short while later, it arrives at my door and my children are happily munching or licking the latest exciting treat on the market.

As outlandish and impossible as it sounded, my most cherished dream became a reality.

What will my children dream about?